Turner Fine Art New Brand Identity

web-development_Kathryn-Mapes-Turner-Featured

Kathryn Mapes Turner Web Development

September 8, 2020

Altamira Fine Art

August 22, 2022

TURNER FINE ART

Website Design, Advertising Campaign,
Exhibition Mailers, Signage Design

Branding : Digital Design : Advertising Design: Signage Design

Creative Curiosity designed a new brand identity for a local artist owned gallery Turner Fine Art.

About Turner Fine Art

Formally known as Trio Fine Art, and under new ownership by Jackson Hole based painter Kathryn Mapes Turner, the art gallery features museum quality paintings, sculpture and mixed media artwork by

nationally renowned artists that celebrates Jackson Hole’s awe-inspiring wildlife and scenery.

Logo Design

The logo design was inspired by the owner’s own signature monogram for the gallery TFA that was then translated to the current word mark. The mark is paired with the elegant serif font Trajan.

Brand colors include a simple palette of charcoal gray, white, sage green and dark brown. Exterior signage was designed and produced showing the new logo over the front entrance to the gallery.

Website Design

Building on the brand identity, a Wordpress website was designed and developed to showcase upcoming exhibitions, feature gallery artists

and their work, plus share stories and news on their blog, Behind the Brushes.

Advertising Campaign

Turner Fine Art advertises in various local Jackson Hole publications as well as National art magazines like Fine Art Connoisseur. Our ad campaign focused on the beauty of art. From the ad headlines to

the simplistic layout, our goal was to share these beautiful artworks with the audience and the world.

Exhibition Cards

To help advertise upcoming exhibitions at Turner Fine Art, our team designed a series tri-panel show cards which included artwork samples, exhibition dates, reception details and an artist statement about the work. These self mailer cards were sent out to a VIP list of gallery patrons

inviting them to an exclusive artist reception event. The show cards were printed on a matte card stock then had a soft touch coating applied to give it an extra special feel when received in the mail.