The Jackson Hole Land Trust partnered with Creative Curiosity at the outset of a five-year long capital campaign.
The theme “Forever Our Valley” would be rolled out across all communication channels including advertising, events and sub-brands. A solid, timeless brand identity was critical to the success of this major long-term initiative.
Creative Curiosity worked with the JHLT marketing director to establish an annual scope of work, a detailed schedule of deliverable dates, and a complex master calendar for content, design concepts, and in hand deliverables. The client provided content for projects including text and photography.
The campaign began with a high-quality “Case Statement” piece to share with potential donors. The client provided brand photography, and Creative Curiosity engaged a writer to create a book with custom inserts
A timeline of JHLT was also incorporated into the design of the book. The back cover included a pocket folder for a custom designed map and letter from the Executive Director. A limited print edition was done on 100% uncoated, recycled paper.
To reflect the special relationship the JHLT has with nature, Creative Curiosity worked with printers to ensure print pieces used high-quality recycled paper, soy based inks, and sustainable printing practices. Creative Curiosity also managed the mailing process to ensure the pieces aligned with USPS requirements allowing the Land Trust to manage mailing costs.