Jackson Hole Book Trader was established in the late 1990s and the brand and store itself were perceived as musty, dusty and in need of a make-over. Susie Temple bought the store in 2016, and set to work updating the interior and curating a compelling collection of books to display and sell. Ms. Temple needed thoughtful marketing guidance to help establish a brand that reflected her vision for the bookshop as a community gathering place and literary hub with a distinct voice and viewpoint.
Jackson Hole Book Trader partnered with Creative Curiosity to create a new brand identity through a new logo and print, as well as branded merchandise, and the company’s first ever website and social presence. The brand had to reflect the aesthetics of the store as well as the new editorial perspective of Jackson Hole Book Trader.