Northern Rockies Conservation Cooperative
May 18, 2018
Editorial Design Homestead Magazine
Editorial Design Homestead Magazine
May 16, 2018

“Cristine is a very good communicator which made collaborating successful and efficient.
The visual identity created perfectly symbolizes my vision and conveys the clean, minimal, tranquil brand that is Grace Spa.”

- Grace Mahoney, Owner
Grace Spa

Learn more about this project
ABOUT
Grace Spa is a full service hair salon and day spa, launched in 2015 by long-time Jackson local Grace Mahoney. Grace is an expert in beauty, but needed an experienced brand agency to help bring her vision to life in business cards, signage, and online.

CHALLENGE
Owner and founder Grace Mahoney opened her eponymous spa after years of building a following of faithful clientele while working at other local spas. As she branched out on her own, she was looking for strategic guidance to develop a unique brand proposition within a competitive local spa market. The visual solution and new brand voice that accompanies this new marketing strategy has to feel accessible, gender neutral, calming, and natural.

SOLUTION
Creative Curiosity worked hand in hand with Ms. Mahoney starting with strategic sessions to refine the target audience, identify a new location, and optimize the service offering. A brand positioning statement and brand strategy report included proposed marketing tactics to get business through the door.

CREATIVE PARTNERS
Writing: Keely Herron, Wonderland Marketing

“Cristine is a very good communicator which made collaborating successful and efficient. The visual identity created perfectly symbolizes my vision and conveys the clean, minimal, tranquil brand that is Grace Spa.”

- Grace Mahoney, Owner
Grace Spa

Branding and Print Collateral

About
The logo design pairs simple, clean, modern typography with a hand painted mark to give a hand-crafted modern feel. The logo sets a soothing feeling and clean tone guiding the brand color palette.
Printed materials like business cards and service menus are designed to be printed in small run batches at a local copy shop to control costs and give the client maximum control.


Digital Design

About
A responsive, SEO-friendly WordPress website - gracespajh.com - extends the brand online and allows the client to easily update details as necessary. The simple design showcases various services including bridal packages, recommended products and contact and location information using google maps.

Creative Curiosity partnered with a local writer to develop the brand voice and ensure the website would be found on search engines. Branded social media graphics designed by Creative Curiosity put additional power in the client’s hands allowing them to extend the brand on Facebook.


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About

Creative Curiosity relied on years of local knowledge to help Grace Spa choose local publications to showcase branded ads designed to attract the target audience

About the Work

Branding and Print Collateral

The logo design pairs simple, clean, modern typography with a hand painted mark to give a hand-crafted modern feel. The logo sets a soothing feeling and clean tone guiding the brand color palette.Printed materials like business cards and service menus are designed to be printed in small run batches at a local copy shop to control costs and give the client maximum control.

Digital Design

A responsive, SEO-friendly WordPress website - gracespajh.com - extends the brand online and allows the client to easily update details as necessary. The simple design showcases various services including bridal packages, recommended products and contact and location information using google maps. Creative Curiosity partnered with a local writer to develop the brand voice and ensure the website would be found on search engines. Branded social media graphics designed by Creative Curiosity put additional power in the client’s hands allowing them to extend the brand on Facebook.

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Creative Curiosity relied on years of local knowledge to help Grace Spa choose local publications to showcase branded ads designed to attract the target audience.