ABOUT
An annual event series produced by the Jackson Hole Chamber of Commerce each May. ElkFest is a weekend of activities built around the Jackson Hole Boy Scout Elk Antler Auction. Old West Days celebrates Western culture with a parade, family activities, rodeo, live music, local beer, and more.CHALLENGE
The Jackson Hole Chamber of Commerce produces two events back to back each spring. Elkfest and Old West Days are promoted on a limited budget, with complementary but differentiated design each year around Memorial Day. The events are advertised together in printed advertising, signage and in printed collateral material including a brochure. The design sets the tone for the events, and has to be flexible enough to allow for inclusion of last minute event and sponsor changes. Each year requires a new viewpoint, graphics, and typography to fit the established messaging for the events.